About

Want me to photograph your product? Tell me about your vision and we'll see if it's a fit!CONTACT ME

Want me to photograph your sneakers? Tell me about your vision and we'll see if it's a fit! CONTACT ME

Need help with breaking through the noise and getting seen? Tell me about your goals and vision and we'll see if it's a fit! CONTACT ME

Hi I’m Paul

I’m a sports enthusiast, Seinfeld fanatic, city dweller, animal lover, and photographer.

My photography wouldn’t exist if it weren’t for a pivotal decision I made in 2021. After 15 years in consumer insights, I was feeling stuck—not because I didn’t enjoy what I was doing, but because I couldn’t shake the feeling that I was meant to create something more personal.

I first dabbled in photography while studying design in college, capturing skylines and stadiums at night—two things I loved as a kid, cities and sports. But as graduation neared, I chose a more practical path and pursued a career in marketing and consumer insights.

So, after 15 years of diving deep into work, collaborating with big brands and great people, I had gained invaluable experience. But when the pandemic hit, I found myself turning back to the things that brought me joy as a kid—my old baseball cards and sports figurines. Icons like Griffey, Jordan, and Puckett brought back a flood of memories, and with that, reignited my desire to create.

That spark of inspiration, combined with time for reflection, pushed me to follow my passion: creating art as a photographer, focusing on the things I love.

My background in consumer insights has made me a better photographer. It’s taught me the importance of context—sometimes you need to find it, sometimes you need to create it, but no matter what, context is key to getting your point across. This perspective allows me to see things differently, helping bring out the emotion in each image I create. 

As much as my work brings out the kid in me, it’s also meant to bring out the kid in you—to reignite that sense of wonder, imagination, and curiosity. Beyond that, my art is meant to serve as a vessel that helps us reconnect, break down barriers, and spark conversations.

We live in a world that moves by fast. We grow up quick. Become adults. And get caught up in the chaos of life. 

Under the Lights is a photo series that reimagines sports history through the sports figurines I grew up with. The idea was inspired by how I imagined my childhood sports figurines looked while playing with them; under stadium lights, twilit skies, and realistic as possible. 

Each photo is shot outdoors to produce the most authentic look of athletes playing under stadium lights at twilight.

The backdrop is purposely minimal, symbolizing what flow state looks and feels like for athletes. No fans. No crowd. No distractions. Just calmness, focus and the stillness of the moment.

Each photograph is meant to be calming & nostalgia evoking. A reminder to slow down, smile, and reconnect with our childlike passions & enthusiasm.

In a world that often feels foreign and divided, where negativity and isolation can overshadow our sense of belonging, Sole of the Streets  is a photo series that seeks to rekindle our connection to community and creativity through sneakers. This series celebrates how sneakers, as symbols of self-expression and shared experiences, can bring us together and inspire us, offering a reminder of the unity and positivity we can find even amidst the complexities of adulthood.

The series pays homage to sneaker culture by photographing iconic sneakers in a way that immerses us in the street. Not just any street, but the hidden alleys and bustling avenues where culture, grit, and creativity collide. It’s where sneakers become more than footwear—they become our collective identity.

The series was inspired by my love cities. The skyscrapers, the sounds, the smells, the lights, the energy, the culture—it all captivates me.

As a design grad turned consumer insights pro turned photographer I’ve become more aware of  the underappreciated spots, tucked away streets, and misunderstood graffiti art. Places that inspire creativity and emotion, yet often go unnoticed.

And last summer I was walking downtown during blue hour, when I came across a graffiti alley. I was in awe. There was something about the view and time of night that seemed perfect, but something was still missing. 

I looked around. Looked down and noticed my Jordans. And something felt right, it was inspirational. And it made me think.

Sneakers photographed in city streets is nothing new. If you do a quick Google search, you can find thousands of images. Yet, I don’t feel a connection to the streets in 99.9% of them. And to me, that is the most important element to photographing sneakers. You need to feel the energy of the city to make the sneakers come to life.